Artwork like the above poster was used
in all of Serro's advertising.
A contract between Brown and the motion picture exhibitor
usually arranged for a 50/50 split of the box office
recepts,less monies for taxas, operating
expenses, and advertising coast.
All of the financially successful stage shows offered numerous
advertising support, such as theater trailers, posters,
newspaper ads, radio announcements, heralds,
photos, and publicity stories, which arrived
approximately ten days before the play
date. These promotonal tools
were essential for the
overall success
of the
engagement.
